Privacy policy
How we collect, use, store and protect your personal information.
This privacy policy explains how Simply Trailers ("we", "us", "our") collects, uses, stores and protects personal information when you visit https://www.simplytrailers.co.uk, contact us, submit an enquiry, request a quotation, purchase a trailer, sell a trailer to us, or otherwise interact with our business.
We are committed to handling personal data lawfully, fairly and transparently in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy should be read alongside our terms of use. If anything is unclear, contact us at hello@simplytrailers.co.uk before submitting personal information.
1. Who we are and who is responsible for your data
Simply Trailers is a UK trailer retailer operating as part of the Cool Running Trailers group. We sell new trailers including tipper, flatbed, box, horsebox and refrigerated models, and related services such as quotations, delivery, warranty support and part-exchange enquiries.
For the purposes of UK data protection law, Simply Trailers is the data controller responsible for deciding how and why your personal data is processed.
Our contact details are: email hello@simplytrailers.co.uk, telephone 01184 492909. Our business is based in the Midlands, United Kingdom.
2. What personal data we collect
We only collect personal data that is reasonably necessary to respond to enquiries, provide quotations, process orders, deliver trailers, provide after-sales support, and operate our website securely.
Depending on how you interact with us, we may collect:
- Identity and contact details: name, telephone number, email address, postal address, county or region.
- Enquiry and sales information: trailer type, model, budget, intended use, towing vehicle, delivery requirements, part-exchange details, messages you send us, and records of calls or emails.
- Order and transaction information: quotation references, purchase details, invoices, payment status, delivery notes, warranty registration details and correspondence relating to your trailer.
- Technical and website data: IP address, browser type, device type, pages visited, referral source, form submission context (such as the product or page you enquired from), and basic server logs used for security and troubleshooting.
- Marketing preferences: where you have asked to receive updates or opted in to follow us on social channels.
3. How we collect personal data
We collect personal data when you:
- Submit a contact form, product enquiry, quotation request or sell-your-trailer form on our website.
- Call us, email us, visit us by appointment, or correspond with us in writing.
- Request a quotation, place an order, arrange delivery or collection, or use our after-sales support.
- Interact with us at events, exhibitions or promotions we run.
- Browse our website, where limited technical information is collected automatically through our hosting and security systems.
4. Lawful bases for processing
We process personal data only where we have a lawful basis under UK GDPR. The main bases we rely on are:
- Contract: where processing is necessary to provide a quotation, fulfil an order, arrange delivery, register warranty cover, or provide after-sales support.
- Legitimate interests: to respond to enquiries, operate and improve our website, prevent fraud, maintain business records, and manage our relationship with customers and suppliers, provided your rights do not override those interests.
- Legal obligation: where we must keep records for tax, accounting, consumer law, product safety or regulatory purposes.
- Consent: where you have clearly opted in to marketing communications or other optional processing. You may withdraw consent at any time.
5. How we use your personal data
We use personal data for the following purposes:
- To respond to enquiries and provide advice on trailer specification, suitability, pricing and availability.
- To prepare quotations, process orders, arrange delivery or collection, and manage payment.
- To register warranties, handle warranty claims, and provide servicing or support through our team or manufacturers.
- To manage part-exchange or sell-your-trailer enquiries.
- To maintain customer records, internal reporting, and quality control.
- To improve our website, prevent abuse, and keep our systems secure.
- To send marketing communications where you have asked us to do so.
- To comply with legal, regulatory, accounting and insurance requirements.
What we do not do
We do not:
- Sell your personal data to third-party marketing lists.
- Use enquiry data for unrelated profiling or automated decision-making that has legal or similarly significant effects.
- Send unsolicited marketing where you have not asked to receive it.
6. Who we share personal data with
We share personal data only where necessary and proportionate. Recipients may include:
- Our staff and authorised representatives who need the information to do their job.
- Website form processors and IT service providers that help us receive and manage enquiries securely.
- Trailer manufacturers, distributors and warranty administrators where needed to confirm specification, register warranty cover, or support a claim.
- Delivery partners, couriers or hauliers where you ask us to arrange transport.
- Finance, payment, accounting, legal and insurance advisers where relevant to a transaction.
- Regulators, courts or law enforcement where we are legally required to do so.
International transfers
Some service providers or manufacturers may process data outside the UK. Where that happens, we take reasonable steps to ensure appropriate safeguards are in place, such as UK adequacy regulations, standard contractual clauses, or equivalent protections required by UK data protection law.
7. How long we keep personal data
We keep personal data only for as long as necessary for the purposes described in this policy.
As a general guide:
- Enquiry records that do not lead to a sale are usually deleted or anonymised within 24 months, unless you ask us to retain them or a longer period is justified.
- Customer, order, warranty and accounting records are typically retained for up to 7 years after the end of the relevant financial year, or longer where required by law, warranty obligations, disputes or insurance.
- Website security logs are kept for a limited period appropriate to security monitoring and troubleshooting.
9. Security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. These measures include access controls, secure hosting, staff training and limiting access to personal data on a need-to-know basis.
No website or email transmission is completely secure. Please avoid sending sensitive payment card details by unsecured email.
10. Your rights
Under UK data protection law, you have rights in relation to your personal data. These include the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request erasure in certain circumstances.
- Request restriction of processing in certain circumstances.
- Object to processing based on legitimate interests or for direct marketing.
- Request data portability where processing is based on consent or contract and carried out by automated means.
- Withdraw consent at any time where we rely on consent.
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
How to exercise your rights
To make a request, email hello@simplytrailers.co.uk with enough information for us to identify you and understand what you need. We may need to verify your identity before responding. We aim to respond within one month, subject to any lawful extension for complex requests.
11. Third-party websites
Our website may contain links to third-party websites, including manufacturer sites, finance providers, social platforms or mapping services. We are not responsible for the privacy practices of those websites and recommend reading their privacy policies before providing personal data to them.
12. Children
Our website and services are intended for adults and business customers. We do not knowingly collect personal data from children under 18. If you believe a child has provided us with personal data, contact us and we will take appropriate steps to delete it.
13. Changes to this policy
We may update this privacy policy from time to time to reflect changes in law, technology or how we operate. The "Last updated" date at the bottom of this page shows when it was last revised. Material changes will be posted on this page.
Last updated: June 2026.
For privacy questions or to exercise your data protection rights, email hello@simplytrailers.co.uk or call 01184 492909.
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